Finally know which campaigns
actually closed revenue.
Trusted by growth teams at
Closed Revenue Attribution
$847,240
Q3 2024 · 12 campaigns
Deal closed: Aperture Labs — $48,000 ARR
First touch: LinkedIn Ads · Last touch: Google Brand · 14-day cycle
The attribution problem
Your attribution tool stops at
pipeline. Revenue keeps going.
Most attribution platforms count clicks, impressions, and MQLs. They call it "pipeline-influenced" and move on. But your board doesn't celebrate pipeline — they celebrate closed-won.
Truvio resolves every marketing touchpoint through to actual signed contracts and Stripe payments, using CRM signals and first-party data — so you know exactly which $50K campaign just paid for itself ten times over.
Flying blind on budget allocation
You're spending $200K/month and your best guess is "LinkedIn feels productive." Decisions based on vibes, not data.
Last-click steals credit from awareness
Your Google Brand campaign takes credit for every deal that LinkedIn sourced six weeks earlier. Awareness investment gets cut.
CRM and ad platforms never talk
Salesforce says the deal came from "Web — Organic." Google Ads says it was a branded click. Both are wrong. You have no single source of truth.
How Truvio works
From ad click to closed deal — every step, tracked.
No complex setup. No data science team required. Connect your stack once — Truvio does the resolution automatically.
Connect your stack
Link Google Ads, LinkedIn, Meta, HubSpot or Salesforce, and Stripe in minutes via OAuth.
Touchpoints are resolved
Truvio stitches every ad impression, click, and CRM activity into a unified per-account timeline.
Revenue is matched back
Closed-won CRM opportunities and Stripe payments are matched to their originating campaigns automatically.
Allocate with confidence
Walk into your next budget review with exact revenue-per-channel data. Cut what doesn't close. Double what does.
What Truvio measures
Attribution that earns its keep.
Multi-touch models
First touch, last touch, and everything in between.
Switch between linear, time-decay, position-based, and data-driven attribution models in a click. Compare them side-by-side before presenting to leadership — so the model you choose is the one that tells the truth.
- 5 attribution models, switchable without rebuilding reports
- Side-by-side model comparison on the same data set
- Custom weighting for your deal cycle length
LinkedIn "Q4 Decision Makers" — Attribution comparison
Live CRM + Revenue sync
HubSpot CRM
Closed-won synced · last 2 min ago
Stripe Payments
$28,400 in new MRR matched today
Slack Alerts
Revenue attribution reports on close
CRM & Stripe integration
Revenue data that actually comes from revenue.
Truvio pulls closed-won data directly from HubSpot or Salesforce and matches it to your ad campaigns using first-party signals — not probabilistic modeling or sampled data. When a $120K deal closes, Truvio tells you exactly which LinkedIn campaign started the conversation 8 weeks ago.
- HubSpot, Salesforce, Pipedrive — one-click connect
- Stripe MRR matched to originating campaign within 24 hours
- Real-time Slack alerts when a campaign-sourced deal closes
Integrations
Your full stack. Already connected.
Truvio integrates with every major B2B marketing and revenue tool via OAuth — no custom code, no engineering tickets.
$2.4B
Revenue attributed in 2024
340+
B2B SaaS teams
4.7×
Average marketing ROI improvement
11 min
Median time to first attribution report
Pricing
Start free. Scale as you grow.
All plans include unlimited users and a 14-day free trial. No credit card required.
Starter
For teams getting started with revenue attribution. Up to $1M attributed.
- 3 ad channel integrations
- 1 CRM (HubSpot or Salesforce)
- Last-touch attribution model
- 30-day lookback window
Growth
For scaling teams spending $50K–$200K/month on paid acquisition.
- Unlimited ad channel integrations
- All CRM + Stripe integrations
- All 5 attribution models
- 365-day lookback window
- Slack deal-close alerts
- Up to $20M revenue attributed
No credit card · cancel anytime
Enterprise
For companies spending $500K+/month on acquisition with complex attribution needs.
- Everything in Growth
- Unlimited revenue attributed
- Custom attribution models
- SSO + audit logs + SLA
What growth teams say
"We cut our LinkedIn spend 40% and increased closed revenue by 18% in one quarter. Truvio showed us which campaigns were generating clicks, not deals."
Sarah Lim
VP Marketing, Cascade HQ — $12M ARR
"Every other tool gave us pipeline. Truvio gives us closed revenue. That difference is the difference between a guess and a budget."
Marcus Reid
Head of Growth, Driftwave — Series B
Get started today
Stop guessing. Start knowing which campaigns close deals.
Connect your stack in under 15 minutes. See your first closed-revenue attribution report before lunch.
No credit card required · 14-day free trial · SOC 2 Type II certified